HOLI is one of the most famous festivals in India! It is the festival of colors, celebrated to mark the start of spring. LOVE for the love of pretty things, beautiful souvenir objects that recall a trip or an encounter.
Julie is a Belgian mother of 4 children.
In 2017, she moved to India for her husband's work. Always loving to surround herself with beautiful objects full of meaning and history, she began to collect what Indian craftsmanship can offer through its richness in terms of design, textures and colors. Little by little, she fell in love with fabrics printed with a wooden block, using the traditional “blockprinting” technique.
She then decided to meet artisans and launch in 2018 a first small production of bags and accessories produced in accordance with ancestral craft techniques.
This is where her fifth baby was born: Holi and Love.
The Holi and Love brand was born from an ambition to promote the rich heritage of Indian craftsmanship while respecting the environment and people.
This is why these three conditions will always be met in our productions:
1) Respect the traditional know-how of artisans
2) Surround yourself with partners registered in fair trade
3) Only use materials from organic farming, natural, recycled or upcycled.
