Life gives Lemons, make lemonade !

“When life gives you lemons, make lemonade" is a popular saying that embodies a positive and optimistic attitude towards life's challenges.

We love this quote and it inspired our new Spring-Summer 24 collection.

The collection is a tribute to the fundamental optimism and can-do attitude that we all need during these uncertain times. We aim to infuse optimism into our lives through our collection, which features vibrant lemon patterns, adorable yellow daisy flowers, and refreshing red peach stripes which is a reference of the ice-cream sellers on the beach. Because we all LOVE ice-creams!

The shooting was realised in Belgium, on the large white sand beach of Ostende. The Belgian kids love to go for the weekend to the coast, they will play with the wind, ribbon and kites, make flowers with colorfull papers and of course eat many ice creams !